— NEWS
Biyinzika Poultry launches
Pearl Chicken in Uganda
We launched into the dressed chicken market in 2020, an investment that makes us a vertically integrated poultry company from supplying eggs to hatching and breeding.
The development was announced by the company CEO Craig Neilson at the company offices during the launch of our new brand ‘Biyinzika Pearl Dressed Chicken’. Addressing the media, Mr. Neilson acknowledged the competitiveness in the Dressed Chicken sector but equally expressed optimism about the opportunities therein leaving room for new players.
“The Dressed Chicken market still has a big opportunity for expansion given the growing middle class in the country and we pledge to be an active player in this market segment going forward and to provide consumers with a quality Dressed Chicken product,” he said. Mr. Neilson added “We’ve invested over UGX 4 billion in our Dressed Chicken operations and earlier this year we launched our new state of the art abattoir. Today we are excited and proud to launch and present to the consumers our very own high-quality dressed chicken “BIYINZIKA PEARL CHICKEN”, a homegrown brand.”
Biyinzika was founded in 1990 as a poultry breeder farm and has grown steadily to become one of the leading brands in the Ugandan poultry industry. The company is the leading supplier of both day-old chicks and feeds in the country with a network of 38 branches countrywide and employing over 900 staff.
The company boasts of many production sites and a robust ever-growing out-grower scheme for local Uganda poultry farmers, thus increasing its capacity to support targeted markets.